Now if I opened a booze shop I'd probably call it City's Liquors, or Good Libations or Hit and Rum or any terrible punning name I could come up with. However I would not call it St. Jude. Especially if I lived in Goa where a large portion of the population being Christian would get the reference.
St Jude is the patron saint of desperate cases and lost causes. Mind you, I'm not adverse to a drop of the desperation juice myself and they did have a good selection.